Jamaican Schoolboy Football is to benefit from an innovation in the structure of the competition by adding a new knock-out tournament. This new tournament comprises 16 teams, 8 from the Manning Cup (Urban), 8 from the Dacosta Cup (Rural) and is said to be a LIME created concept in partnership with ISSA.
Jamaica Football Federation (JFF) President Captain Horace Burrell has described the design of the new tournament as "genius and sheer brilliance". This credit is being lauded on LIME.
However, before you sign on to this LIME of reasoning, see below:
The original design concept/idea was created in 2005 with the intent to seek partnership to market and facilitate the concept in order to use the proceeds generated to fund the following programs:
1. Room and Board Scholarships for graduating high school football seniors who have received College Tuition scholarships.
2. Specialty Health/Dental Insurance for ex Dacosta and Manning Cup Footballers
3. Entrepreneurial (business) competitive loan program for Footballers past and present
Exhibit 1 Original Design
9/11/2005
" I am not advocating getting rid of the current Dacosta
Cup-Manning Cup setup. I am however advocating for a setup that would allow other
2nd, 3rd, 4th, and 5th place finishers in both leagues that are ranked in the
'High school top five poll' to be matched up against each other. This could be
accomplished through a Bowl or tournament system.
I can tell you through personal experience that I would have enjoyed my high
school playing against certain other high schools, but due to the past and
present setup that was/is not possible unless we both were champions at the
same time, and as a result the match up amongst certain massives only occurred
at the All Manning vs All Dacosta annual match. Now that we are 'elders' after
a corner league game we talk about bwoy if my school did play unnu back inna de
days.....
A 'Bowl system' should be a no brainer based on the present system. Why does a Cornwall and a KC have to
wait until both are champions at the same time(once every 10-20 years) to have
a clash. Both possess a large fan base and could generate private sponsorship
generating much needed funds for the JFF and youth teams. A ranking system would
legitimize the structure.
Do you think a decent 2nd place Wolmers vs a decent 2 place Munro could attract
15-20,000 paying fans? Do you think Company XYZ would pay JFF a fee for the
rights to such a game?
Ok because I know its possible 20,000* $100 =2,000,000 + whatever JFF would
charge for the sponsorship rights. Not exactly peanuts.
Decent 3rd ranked Cornwall College vs decent 4th ranked Tivoli Gardens in the
'Republic Bowl' with 25,000 fans @ $150 a ticket = $3,750,000 + whatever the
company would pay for the rights to sponsor such a game. Not exactly peanuts.
So there you have it the JFF just added appx. $6,000,000 to their youth budget
just by thinking outside the box and organizating.
Fans will always support a good match up with slick and hyped promotions. Ever
hear of a sound clash.
I am not convinced that there would be any additional benefit at the club
level, but this system at the High school level is begging....
Exhibit 1-a Original Design
6/3/2008
High School Football Restructuring Plan
To: XXXXX
Greetings, I would like to take this opportunity to proffer
the following radical High School Football Restructuring Plan to the ISSA
planning committee for discussion.
Rationale:
1
|
High School Football
represents the cradle of our Football development and will remain that way
for the foreseeable future.
|
2
|
The current focus and
resources being directed at Football lacks a common nexus of continuum
between High School and the National Youth Teams.
|
3
|
Any plan that excludes the
best players from High School competition will serve to deplete the quality
of the High School league.
|
4
|
Any Football Academy
should possess a seamless operational plan that includes our high school
league as an integral part of such a developmental system.
|
5
|
High School Football needs
to generate additional interest and income
|
6
|
Fosters increased high
intensity competition
|
The Plan
Design and implement a Top Ten quantitative Ranking System based on the
following component scores.
1
|
Wins, Draws and Losses
|
4-Points (Win)
2-Point (Draw)
0-Point (Loss)
|
2
|
Strength of Schedule
|
4-Points (Win against any
team ranked within the top ten)
2-Points (Draw against any
team ranked in the top ten)
|
3
|
Other statistics e.g.
scoring performance ratio vs defensive goal ratio
|
1-Bonus point for a three
goal win
1- Bonus point for a
defensive shut out.
|
4
|
Panel recommendation
|
2-points for best
performing team
|
High School Football Restructuring Plan
Benefits
1
|
Creates/facilitates a new
economic structure-job creation
|
2
|
Encourages a technical and
tactical analytical mindset of the coaching fraternity in a 'professional'
way.
|
3
|
Marketing of games/clashes
|
4
|
Screens players/teams for
national recruiting and interest
|
5
|
Fosters outside the box
thinking of the physical games, it takes the games off the field and places
it in an intentionally analytically designed environment.
|
6
|
Opportunity to employ ex-ballers and high school graduates as data
analyst and other related positions
|
7
|
Fostering of a radical
shift in Schoolboy Football where Manning and Dacosta teams can be matched in
privately sponsored and funded 'bowl' games. How many times the best team
does not win the Manning or Dacosta Cup, would'nt you like a structured
system where a match-up can take place between a former # 1 and a # 5 that
was unlucky in one semi-final game. This can be accomplished outside of the
typical Oliver Shield. This could increase the probability of the greatest
High school forward playing against the greatest high defender outside of the
All Manning/All Dacosta game.
|
8
|
Imagine a KC that finished
second vs a Cornwall
that also finished second in a 'XYZ Petrojam' sponsored 'bowl' game. Massive
crowd with paying customers and cash rewards.
|
9
|
Imagine a Digicel Bowl game
between a # 3 ranked Clarendon College and # 6 ranked Tivoli or a # 5 ranked Charlie Smith and #
7 ranked STETHS. Teams that due to the regular Manning and Dacosta Cup set up
may not play each other, but would be possible in a bowl type structure with
real economic benefits.
|
10
|
Exclusive contract
agreement with (XYZ Newspaper) to publish ISSA weekly pools.
|
This plan does not eliminate or deplete the current system but rather enhances
what we currently have in place.
I am advocating a “Bowl System” that would allow other
2nd, 3rd, 4th, and 5th place finishers in both leagues Manning and Dacosta Cups
that are ranked in the 'High school top ten poll' to be matched up against each
other in ‘privately sponsored Bowl games.
A 'Bowl system' should be a natural progression of enhancing the current system.
The immediate benefits would be, a Cornwall
and a KC would not have to wait until both are champions at the same time(once
every 10-20 years) to have a ‘Football clash’. Both possess a large fan base
and could generate private sponsorship generating much needed funds for the ISSA/JFF
and youth teams. A ranking system would legitimize such a structure.
Economic
Scenario:
- 2nd place Wolmers vs 2nd place Munro could attract 20-25,000
paying fans @ 100 per ticket.
25,000 (fans)* $100 (ticket price) =2,500,000
+ whatever JFF would charge for the sponsorship rights.
- 3rd ranked Cornwall College vs 4th ranked Tivoli Gardens
in the 'Republic Bowl' could attract 25,000 fans @ $150 a ticket.
25,000
(fans)* $150 (ticket price) =$3,750,000
+ whatever JFF would charge for the sponsorship rights.
These games would be scheduled after the conclusion
of the Oliver Shield and would be for bragging rights as the champions would
have already been decided through the traditional format.
Sincerely,
XXXXXXXX
Exhibit 2. Design Version (copycat)
LIME SUPER CUP BRINGS NEW INNOVATION TO SCHOOL BOY FOOTBALL
Kingston, Jamaica – September, 4,2014 – Telecommunications firm LIME, title sponsors of the ongoing LIME/ISSA School Boy Football competition, this morning announced that a new competition, the LIME Super Cup, is expected to bring new innovation, energy and excitement to the ever popular secondary school football competition when introduced in October.
Making the announcement was Carlo Redwood, LIME’s Vice President of Marketing who revealed that the competition scheduled to start on October 18 will see the top 8 teams in the Manning and Dacosta competitions matched up in a 4 week National Knockout tournament.
“The LIME Super Cup winner will be a National School Boy Knockout Champion” stated Redwood who shared that a “significant investment will be made by LIME in the marketing of LIME Super Cup as well as patron experience at the games.” His presentation also cited famous local football rivalries, for which Redwood says, the LIME Super Cup will spawn the “settling of all arguments”.
Adding to the highly anticipated football series, LIME will also be infusing an overall cash prize investment of $2,250,000 for the participating schools.
“All 16 teams qualifying for the first round (Round of 16) will receive $25,000, at the Quarter-final stage the advancing teams will receive $50,000 each, while at the Semi-final stage , the top 4 teams will receive $100,000 each. The top 2 teams making it to the finals will get $200,000 while the Champion will receive $625,000.” Redwood explained. At the end of the competition, the overall champion will collect a grand total of one million dollars towards a school development programme.
The LIME ‘Golden Boot’ will be presented to the top Goal Scorer at the end of the tournament.
The Manning Cup participants will comprise the 7 first-round group winners and the top second place team while the 8 winners of the Dacosta Cup inter-zone round will comprise their opponents. In this single game knockout tournament, each game day will present a double-header, with 30 minute extra time period or penalty shootouts assigned if the game is drawn.
The four selected venues include the West Pow Complex– St James, Juicy Beef Complex – Clarendon, The National Stadium and Sabina Park in Kingston. Redwood indicated the LIME will be funding the cost of participation including travel and apparel for the teams.
“Our goal is to make this competition innovative and attractive to not only current fans of schoolboy football but all fans who love exciting football” Redwood expressed in closing.
A number of major sponsors were also named at the launch including international mobile phone manufacturer Huawei, Pepsi and apparel sponsor Nike, through its local distributor Locker Room Sports. Media sponsors include IRIE FM, ZIP FM, the Jamaica Observer, TVJ and TVJ Sports Network.
Exhibit 2a. Design Version (copycat)
LIME's vice-president of marketing, Carlo Redwood (centre), unveils the prestigious LIME Super Cup at the competition’s launch at Jamaica Pegasus yesterday. (PHOTO: BRYAN CUMMINGS)
TELECOMMUNICATIONS company LIME yesterday launched the LIME Super Cup, a new competition that is expected to bring new innovation, energy and excitement to schoolboy football in October.
The company has invested over $2 million in prize money into the knockout tournament, dubbed the 'Champions League' of schoolboy football.
Carlo Redwood, vice-president of marketing at LIME, while addressing the launch at the Jamaica Pegasus yesterday, stated that the investment is their way of "giving back to the schools".
All qualifying teams will receive $25,000, and the quarter-final teams will receive $50,000, while the semi-final teams will collect $100,000.
The finalists will get $200,000, with the champions being awarded an extra $625,000 for a combined total of $1 million that will go towards school development programme. The LIME 'Golden Boot' will be the only individual award to be presented to the tournament's top goalscorer.
The competition is scheduled to commence on October 18 and will see the top eight teams from the Manning and daCosta Cup competitions battling for supremacy over four weeks.
The Manning Cup participants will comprise the seven first-round group winners and the best second-placed team, while the eight inter-zone winners of the daCosta Cup will book their places.
Wespow Park in St James, Juici Patties field in Clarendon, National Stadium and Sabina Park in Kingston will all be hosting double-headers on match days.
Redwood told the Jamaica Observer that he believes schoolboy football is too big a competition in Jamaica for it not to have a major knockout tournament which allows urban area schools to go up against their rural counterparts.
"Manning Cup teams think they are better than the rural teams and vice versa. We have to answer that question, so that at the end of it there will be no argument about who are the champions of Jamaica in terms of football," he said.
He further elaborated that the success of the inaugural LIME Street Football competition was a huge inspiration to this concept in settling the rivalry between rural and urban area schools.
"We always thought that there was that kind of rivalry going on, and street football was really the start of it. It was very successful and therefore we thought why not bring it to what is the biggest organised football competition... schoolboy football.
"We are going to integrate some of the elements from street football to generate the community interest. Because we want these communities to come on board and support this in a big way... wanting their rural teams to beat the Corporate Area teams in quality football, especially from the fields that we have chosen."
Captain Horace Burrell, president of the Jamaica Football Federation (JFF), gave the competition his full endorsement and commended the telecoms company on the initiative.
"I think the country is in for some great football at this level. I have always said that our youngsters can play, but because of a lack of proper playing surfaces they are always making aerial passes.
"Because of the opportunity now afforded to them to play on a much better playing surface we should see some great football, and I think the coaching staff at the Under-17 and Under-20 levels will be better able to select our national teams from the current group of players," said Burrell.
THE ABOVE APPEARS TO BE A CLASSIC CASE
---WHAT IS INTELLECTUAL PROPERTY?
Intangible property right: Much has been written about the nature and
meaning of IP rights but they can best be described as intangible property
rights or rights in ideas. As a WIPO publication explained:
“The history of the human race is a history of the application of
imagination, or innovation and creativity, to an existing base of
knowledge in order to solve problems. Imagination feeds progress
in the arts as well as science. Intellectual property (IP) is the term
that describes the ideas, inventions, technologies, artworks, music
and literature, that are intangible when first created, but become
valuable in tangible form as products. Suffice it to say that IP
is the commercial application of imaginative thought to solving
technical or artistic challenge. It is not the product itself, but
the special idea behind it, the way the idea is expressed, and the
distinctive way it is named and described.
The word “property” is used to describe this value, because the term
applies only to inventions, works and names for which a person or
group of persons claim ownership. Ownership is important because
experience has shown that potential economic gain provides a
powerful incentive to innovate.”
Intellectual Property: A Power Tool for Economic Growth, (WIPO Publication No 888) p10-11.
----1988] FSR 161 [UK]
Reproduction does not mean exact replication. A man may use
another’s work as an inspiration to make a new work of his own,
treating the same theme in his own manner; but he is not entitled to
steal its essential features and substance and retain them with minor
and inconsequential alterations. The question is whether there is
such a degree of similarity between the salient features of the two
works that the one can be said to be a reproduction of the other.
In considering whether a substantial part of the plaintiffs’ work has
been reproduced by the defendant, attention must primarily be
directed to the part which is said to have been reproduced, and not
to those parts which have not.
